How can you be sure to avoid claims of greenwashing? In this Educational Quick Clip, green marketing expert Jacquie Ottman offers the must-dos for promoting products. Plus, you’ll learn the two dirty words of greenwashing and how they can get you into trouble.
About the Presenter
Jacquie Ottman is founder and principal of J. Ottman Consulting, a pioneer in green marketing, who has worked with more than 60 Fortune 500 sustainability leaders and advised several ecolabels including the U.S. EPA’s Energy Star and the USDA Certified Biobased. She is also an author, speaker, and blogger with more than two decades of marketing experience.