How can you be sure to avoid claims of greenwashing? In this Educational Quick Clip, green marketing expert Jacquie Ottman offers the must-dos for promoting products.\u00a0Plus, you\u2019ll learn the\u00a0two dirty words of greenwashing and how they can get you into trouble.<\/p>\n
About the Presenter<\/strong><\/p>\n Jacquie Ottman is founder and principal of J. Ottman Consulting, a pioneer in green marketing, who\u00a0has worked with more than 60 Fortune 500 sustainability leaders and\u00a0advised several ecolabels including the U.S. EPA\u2019s Energy Star and the USDA Certified Biobased. She is also\u00a0an author, speaker, and blogger with more\u00a0than two decades of marketing experience.<\/p>\n Additional Resources<\/strong><\/p>\n \tISSA.com: Green Cleaning Resources<\/a> The post Greenwashing: How to Stay Squeaky Clean<\/a> appeared first on ISSA<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" How can you be sure to avoid claims of greenwashing? In this Educational Quick Clip, green marketing expert Jacquie Ottman offers the must-dos for promoting products.\u00a0Plus, you\u2019ll learn the\u00a0two dirty words of greenwashing and how they can get you into trouble. About the Presenter Jacquie Ottman is founder and principal […]<\/p>\n","protected":false},"author":7,"featured_media":7549,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[48],"tags":[],"class_list":["post-8412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bsc-focus"],"_links":{"self":[{"href":"https:\/\/isanico.com\/index.php\/wp-json\/wp\/v2\/posts\/8412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isanico.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isanico.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isanico.com\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/isanico.com\/index.php\/wp-json\/wp\/v2\/comments?post=8412"}],"version-history":[{"count":2,"href":"https:\/\/isanico.com\/index.php\/wp-json\/wp\/v2\/posts\/8412\/revisions"}],"predecessor-version":[{"id":8956,"href":"https:\/\/isanico.com\/index.php\/wp-json\/wp\/v2\/posts\/8412\/revisions\/8956"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isanico.com\/index.php\/wp-json\/wp\/v2\/media\/7549"}],"wp:attachment":[{"href":"https:\/\/isanico.com\/index.php\/wp-json\/wp\/v2\/media?parent=8412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isanico.com\/index.php\/wp-json\/wp\/v2\/categories?post=8412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isanico.com\/index.php\/wp-json\/wp\/v2\/tags?post=8412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n\tISSA-TV:\u00a0The Future of Clean: Sustainability, Technology, and Innovation with Ilham Kadri<\/a>
\n\tISSA Today:\u00a0Biobased Profits by Bill Balek\u00a0<\/a><\/p>\n